Project: Eco Brain

Anatomy of the Project

• Industrial Synergy: A flagship exhibition integrated into Ecomondo, the most important business meeting point for green industry and government stakeholders.

• Large-Scale Installation: A curated group show occupying 800 square meters within Hall B4, utilizing environmental installations, video art, and sculpture.

• Multidisciplinary Curation: Featured over 30 international artists, including Angelo Bellobono, Francesca Pasquali, and the duo Tironi & Yoshida, showcasing a vast array of aesthetic codes and materials.

• Thematic Core: Focused on ethics, energetics, and bio-diversity, framing art as a tool to shift attitudes toward a sustainable relationship with the Earth.

• Strategic Contamination: Created a "hybrid site" where industrial production and artistic imagination converged to stimulate new cultural and behavioral growth.

Core Competencies

• Sponsorship Search & Management:

  • Orchestrated the strategic sponsorship search, successfully securing and managing partnerships with high-level corporate entities like Acea Group and Kaspersky Lab.

  • Produced sophisticated sponsorship program decks that aligned corporate "Progress and Innovation" goals with contemporary artistic development.

  • Acted as the primary liaison, ensuring sponsor values were integrated into a 800sqm physical space with massive visitor traffic.

• Strategic Communication & Promotion:

  • Served as the Strategic Communication Partner via Fortunato Productions, managing the event’s narrative and international press visibility.

  • Positioned the project as a common benefit instrument for companies, demonstrating how investing in creativity enhances a brand's sustainable profile.

• Event Production & Large-Scale Logistics:

  • Managed the complex logistics of a major group exhibition within a high-traffic international trade fair, coordinating the installation of diverse media (sculpture, video, photography).

  • Handled institutional relations between the EcoArt Project, the Fiera di Rimini, and various governmental and NGO stakeholders.

About the Project

June 2010, Rimini Fiera, Italy

Staged at the 14th edition of Ecomondo—the premier international trade fair for material recovery and sustainable development—Eco Brain was a massive contemporary art intervention spanning 800 square meters. Curated by art critic Martina Cavallarin, the exhibition served as a "place of imagination and energy," strategically positioned at the intersection of industrial green technology and new lifestyles.

Supported by major partners including Acea Group, Kaspersky Lab, and Zerotecnica, the project functioned as a hub for ethical and ecological reflection. Eco Brain brought together a diverse group of international artists to explore themes of social and bio-diversity through a "hybrid mixture of styles." By grafting high-concept art into a global business environment, the exhibition aimed to inspire a new humanism—one where creativity acts as the essential catalyst for saving the planet.