Project: Inventario Perenne

Anatomy of the Project

• Strategic Urban Placement: Dual-site execution featuring a formal exhibition at the Pescheria Colonnade and a public-facing, work-in-progress installation at Piazza del Popolo.

• Material Alchemy: Artworks constructed entirely from industrial and post-consumer waste, including scrap metal, electronic waste (WEEE), and salvaged textiles.

• Public Protagonism: A live, community-centered building process that allowed citizens to witness the physical labor of recycling as a performative act.

Core Competencies

• Institutional & Corporate Liaison:

  • Managed a complex multi-stakeholder partnership involving the Province of Pesaro and Urbino and major industrial recycling consortia.

• Sponsorship Search & Management:

  • Led the sponsorship search to secure support from commercial and industrial partners.

  • Produced high-impact sponsorship program decks that aligned corporate "Green Mission" goals with the festival’s high-concept artistic vision.

• Production & Logistics Management:

  • Coordinated the sourcing and transportation of raw waste materials from recycling centers to the city center for live fabrication.

  • Directed the site-specific installation logistics for both the delicate glass-enclosed Pescheria and the high-traffic Piazza del Popolo.

• Strategic Communication & Promotion:

  • Acted as the Communication Partner, crafting the narrative of "urban revitalization through recovery."

  • Managed the promotion and media relations, ensuring the project was framed as a landmark intersection of sustainability and contemporary art.

About the Project

Pesaro (Italy), 2011

Inventario Perenne (Perennial Inventory) was a high-caliber cultural intervention centered on the themes of recycling and the recovery of waste. Curated by Martina Cavallarin, the project was designed to "massage the atrophied muscle of civil society," using contemporary art to challenge the entropic destiny of our consumerist culture.

The exhibition was split across two iconic urban locations in Pesaro. At the Pescheria, a prestigious glass-enclosed colonnade, the "three-person" core exhibition featured the obsessive, multiplicative processes of artists Elena Tommasi Ferroni, Paola Pezzi, and Gianni Moretti. Simultaneously, at Piazza del Popolo, the city’s heart was transformed by a community engagement art installation in progress, where artists Federico Arcuri, Dario Tironi & Koji Yoshida, and Angela Zurlo engaged in a "creative explosion." These artists breathed new life into materials salvaged from destruction—returning discarded objects to the cycle of life through the magic of artistic transformation.