Project: Rebound-NYC

A Creative Response to a Global Emergency

Anatomy of the Project

• Ecomondo Residency: A centerpiece exhibition at Europe’s premier circular economy platform, bridging the gap between industrial waste management and public awareness.

• Work-in-Progress Exhibition: A dynamic artistic showcase featuring a curated group of international artists whose work evolves in real-time, reflecting the ongoing nature of the plastic crisis.

• Educational & Conference Hub: A dedicated space for high-level dialogue on smart packaging, biodegradable materials, and the science of compostable plastics.

• Global Narrative: Built on the scientific reality of the Pacific Trash Vortex to highlight local emergencies in European waters.

• Trend Identification: Acted as a scout for sustainable design and lifestyle trends that promote eco-friendly attitudes as a cultural standard.

About the Project

Rome (Italy), 2011

Inspired by the "Pacific Trash Vortex"—a toxic, floating "plastic soup" in the Pacific Ocean estimated at 2,500 km in diameter—Plastic Vortex was launched to confront one of the planet’s most urgent ecological disasters. While the Pacific mass is the most famous, similar alarming concentrations of plastic now threaten the Mediterranean and Atlantic ecosystems, altering entire life cycles.

The project marked a high-profile return of EcoArt Project programming to Ecomondo in Rimini, the leading Euro-Mediterranean expo for the green and circular economy. Invited to the heart of this industrial summit, Plastic Vortex turned the spotlight on the plastic crisis through the channels of culture and creativity. The initiative featured a major group exhibition of international artists, a specialized conference, and an interactive educational area, all designed to transform the perception of waste into a conversation about resource recovery.