Project: Urban New Deal

Anatomy of the Project

• Institutional Setting: Staged within the historic Palazzo dei Priori, the seat of the Viterbo Municipality, to influence local civic discourse.

• Strategic Synergy: Launched as the official cultural event for the "Ecoincentriamoci" National Conference on sustainable architecture.

• Thematic Focus: An investigation into sustainable living, domestic spaces, and the revitalization of historic city centers as hubs of social exchange.

• International Curation: A "mosaic" of contemporary works by artists from Germany, Japan, and Italy, providing a global perspective on urbanism.

• Artistic Advocacy: Utilizing the communicative power of art as a catalyst for urban renewal and innovative approaches to sustainability.

Core Competencies

• Institutional & Government Liaison:

  • Managed the strategic partnership with the Municipality of Viterbo, securing one of the city's most significant historical landmarks for a contemporary art intervention.

  • Coordinated between EcoArt Project leadership and national conference organizers to ensure the exhibition served as a functional "catalyst" for policy and architectural debate.

• Strategic Communication & Promotion:

  • Acted as the Strategic Communication Partner via Fortunato Productions, managing the narrative that linked "contemporary lifestyle" to "urban sustainability."

  • Developed and distributed high-level press kits and editorial content, ensuring visibility within both the art world and the green-economy sector.

• Sponsorship Search & Management:

  • Led the sponsorship search, identifying partners within the architecture, design, and sustainable building industries.

  • Produced comprehensive sponsorship program decks that highlighted the unique opportunity for brands to engage with a high-level audience of policymakers and environmental experts.

• Event Production & Curatorial Support:

  • Oversaw the complex logistics of installing contemporary works within a protected historical site.

  • Managed the opening ceremony and VIP relations during the Ecoincentriamoci summit, ensuring seamless integration between the scientific conference and the artistic exhibition.

About the Project

October 2021, Viterbo, Rome (Italy)

Urban New Deal was a high-profile contemporary art exhibition staged within the historic Palazzo dei Priori, the seat of the Municipality of Viterbo. Curated by Davide Sarchioni, the project served as the official collateral event for the national conference Ecoincentriamoci, which focused on the redevelopment of historic centers and sustainable architecture.

The project marked a strategic shift for the EcoArt Project platform, focusing on "living" as a core pillar of a sustainable lifestyle. By exploring both domestic and public spaces, the exhibition used the communicative power of art to provoke questions on how we inhabit, utilize, and improve our cities. Drawing on a diverse "mosaic" of international artists—ranging from Germany to Japan—Urban New Deal acted as a creative stimulator for a more respectful and innovative urban path, reimagining city centers as vibrant hubs of human relation and sustainable exchange.

Artists

Franz Ferdinand Wörle, Francesco Varesano, Mutsuo Hirano, Rainer Bonk, Dario Tironi & Koji Yoshida, Riccardo Monachesi, Antonius Höckelmann, Frank Dornseif con Elke Wagner, Dacia Manto, Jasmine Pignatelli, Silvia Serenari

Press

• UnDo.net

• SiO2

• PaperBlog

• EcoNews