Project: Pure Water Vision

Bridging industry and art for Corporate Social Responsibility.

Anatomy of the Project

• Scale & Participation: An international art call attracting over 600 artists competing for a €10,000 top prize.

• Educational Narrative: A curated exploration of the integrated water service, from natural springs and distribution to sewers and sewage treatment plants.

• Flagship Exhibition: A high-profile physical exhibition showcasing selected works that interpreted the water emergency and renewable energy.

• Editorial Production: Publication of EcoArt Book 2, a comprehensive volume documenting the artistic reflections on the planet's most precious resource.

• Media Reach: A massive awareness campaign achieving over 2 million impressions across digital and physical platforms.

About the Project

Rome (Italy), 2011

Pure Water Vision was a large-scale creative campaign and international art competition commissioned by the Acea Group, Italy’s leading multi-utility in water and energy. Dubbed the "Acea EcoArt Contest," the project was designed to demystify the technological cycle of water—bringing public attention to the invisible infrastructure of springs, aqueducts, and treatment plants that sustain modern life.

The competition challenged artists to explore the vital relationship between man, water, and the environment. By focusing on themes such as sustainable development, water pollution, and desertification, the project used art as a metaphor to reveal the complexity behind the simple act of turning on a tap. With over 600 international entries, the initiative culminated in the Pure Water Vision Exhibition, the publication of the EcoArt Book 2, and the awarding of the €10,000 Acea EcoArt Prize to winning artist Dacia Manto.

Through an integrated multi-channel communication strategy involving social media, traditional advertising, and strategic media partnerships, the project successfully engaged an audience of more than 2 million people.