Project: Round The Clock

An EcoArt Project Exhibition | Official Communication Partner

Anatomy of the Project

Multidisciplinary art installation featuring photography, videography, site-specific installations, live performance, and sculpture.

Core Competencies

• Strategic Communication & Promotion: Directed the full promotional roadmap, managing the narrative architecture and press strategy to ensure maximum international media coverage.

• Brand Identity: Developed the visual identity and messaging, positioning the exhibition as a landmark event for art-led environmental advocacy on a global stage.

• Media Relations: Negotiated media partnerships and managed the high-profile public relations effort, connecting the project with a worldwide audience of collectors, critics, and environmentalists.

About the Project

April-October 2011, Venice (Italy)

Presented as a high-profile event during the 54th Venice Biennale, Round The Clock (Collateral Event of the Biennale), was a call to rediscover a foundational respect for the places we inhabit. The exhibition explored the urgent need for humanity to relearn coexistence with the natural world, placing contemporary art and sustainable ecosystems in a direct, powerful dialogue.

Curated by Martina Cavallarin, the showcase featured works born from "modest means"—transforming raw, recovered materials such as ash, earth, cardboard, and recycled plexiglass into sophisticated installations, photography, and performances that addressed the planet's finite resources.The artists included: Francesco Bocchini, Ulrich Egger, Eva Jospin, Chiara Lecca, Serafino Maiorano, Gianni Moretti, Maria Elisabetta Novello, Svetlana Ostapovici, David Rickard, Antonio Riello, Matteo Sanna, Wilhelm Scheruebl, Silvia Vendramel, Devis Venturelli, Peter Welz.