Seeds
Project: Seeds
Anatomy of the Project
Inaugural Showcase: The first official exhibition of the EcoArt Project platform, featuring the winner Sabato Angiero and five international finalists.
Editorial Launch: The public release of EcoArt Book One, establishing a permanent archival record for the movement.
Institutional Venue: Set in the Aranciera di San Sisto, a prestigious Roman location that provided a botanical backdrop for environmental dialogue.
Strategic Synergy: Integrated the 100 Red Chairs installation (Chance-Encounter) in collaboration with Tevereterno, merging urban revitalization with eco-art.
Cross-Exhibition Partnership: Organized in collaboration with Interno Ventidue Arte Contemporanea, expanding the artistic scope to include a wider range of contemporary voices.
Core Competencies
Strategic Communication & Promotion:
Acted as the Lead Communication Partner architecting the launch of the EcoArt brand.
Managed the press strategy and public relations to introduce "Green-Art" as a distinct contemporary category to the Roman and international art scenes.
Sponsorship Search & Management:
Directed the sponsorship search to sustain the inaugural platform and the publishing of the EcoArt Book.
Secured and managed the Main Sponsorship of Acea Spa, strategically leveraging the SEEDS event to launch the successor campaign, Pure Water Vision.
Produced the sponsorship program decks that successfully linked corporate industrial utility with high-level cultural philanthropy.
Event Production & Curation:
Directed the full exhibition lifecycle, from managing the international contest call to the technical installation at the Orangery.
Coordinated the multi-partner logistics involving the American Academy in Rome, Tevereterno, and local cultural associations.
Editorial & Publishing Management:
Oversaw the production and publication of the first EcoArt Book, managing content curation, layout design, and distribution strategy.
About the Project
Rome, June 2010
SEEDS was the landmark inaugural exhibition of the EcoArt Project platform. Hosted in the evocative San Sisto Orangery in Rome, the show served as the formal debut of a creative vision designed to research and promote "Green-Art"—artistic production inspired by the urgent themes of eco-sustainability.
The exhibition showcased the finalists and the winner of the Contemporary EcoArt Contest 09, marking the first physical manifestation of a community that bridges aesthetics with environmental ethics.
In a strategic move to multiply project development and communicative reach, the event also hosted the 100 Red Chairs installation from the Chance-Encounter on the Tiber project by American Academy in Rome Fellows Robert Hammond and Lisa Bielawa. This synergy highlighted a shared mission: the sustainable artistic and urban revitalization of the city.
The event culminated in a significant milestone—the publication of The EcoArt Book One 2009, the first volume in an editorial series documenting the best of the year’s environmental creativity.
Press
